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Controversial Diwali Marketing campaign By FabIndia (Jashn-e-Riwaz) Fabindia is a beloved Indian brand known for its earthy aesthetics and celebration of traditional Indian attire and craftsmanship. Every festive season, people look forward to thei

They thought no marketing is bad - that's it ! Any sensible guy would easily said , it might create a controversy - hence they wanted controversy, maybe it backfired or maybe they got what they needed .

yeah!! every marketing controversies just give a pr boost, if they create it knowing, they also know to resolved it..

An apology that's it - solves everything