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Controversial Diwali Marketing campaign By FabIndia (Jashn-e-Riwaz) Fabindia is a beloved Indian brand known for its earthy aesthetics and celebration of traditional Indian attire and craftsmanship. Every festive season, people look forward to thei

Using "Jashn-e-Riwaaz" for a Diwali campaign obviously overlooked the festival’s Hindu roots, of course people will be pissed.