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Wild Kira

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Controversial Diwali Marketing campaign By FabIndia (Jashn-e-Riwaz) Fabindia is a beloved Indian brand known for its earthy aesthetics and celebration of traditional Indian attire and craftsmanship. Every festive season, people look forward to thei

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How Indians buy is different from the West, it’s unique but also very expensive for companies Most purchases in India 1 are done without any assistance, ideally assistance happens if the avg value of purchase increases i.e car, jewellery 95% of pu

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