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Controversial Diwali Marketing campaign By FabIndia (Jashn-e-Riwaz) Fabindia is a beloved Indian brand known for its earthy aesthetics and celebration of traditional Indian attire and craftsmanship. Every festive season, people look forward to thei

How Indians buy is different from the West, it’s unique but also very expensive for companies Most purchases in India 1 are done without any assistance, ideally assistance happens if the avg value of purchase increases i.e car, jewellery 95% of pu