Controversial Diwali Marketing campaign
By FabIndia (Jashn-e-Riwaz)
Fabindia is a beloved Indian brand known for its earthy aesthetics and celebration of traditional Indian attire and craftsmanship. Every festive season, people look forward to thei
How Indians buy is different from the West, it’s unique but also very expensive for companies
Most purchases in India 1 are done without any assistance, ideally assistance happens if the avg value of purchase increases i.e car, jewellery
95% of pu
