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SHIV DIXIT

CHAIRMAN - BITEX IND...ย โ€ขย 7m

๐Ÿ“– DAILY BOOK SUMMARIES ๐Ÿ“– ๐Ÿ”— DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE โ€” https://drive.google.com/file/d/18lMWWSbTrf6AZwtyQbbKHIjeBHiVvf_o/view?usp=drivesdk ๐Ÿ”ฅ Crossing the Chasm : Marketing ๐Ÿ”ฅ ๐Ÿš€ 20 Lessons By ๐Ÿ‘‰ โœจ Geoffrey A. Moore โœจ 1. Understand the Technology Adoption Lifecycle: โ€ข Products progress through stages: innovators, early adopters, early majority, late majority, and laggards. 2. The Chasm Between Early Adopters and Early Majority: โ€ข The โ€œchasmโ€ is the difficult gap where many high-tech products fail, unable to transition from early adopters to the mainstream market. 3. Focus on a Niche Market to Cross the Chasm: โ€ข Identify a specific, narrow market segment that is more likely to adopt the technology and build momentum there. 4. Develop a Compelling Value Proposition: โ€ข Clearly articulate how the product solves a specific problem for mainstream customers in the target segment. 5. Position the Product as a Market Leader: โ€ข Aim to be the dominant choice within the target segment, establishing credibility and trust. 6. Leverage โ€œWhole Productโ€ Strategy: โ€ข Offer a complete solution that addresses customer needs, including support, training, and complementary services. 7. Build a Reference Customer Base: โ€ข Secure initial customers who will advocate for the product, helping attract others in the mainstream market. 8. Target the "Pragmatists" in the Early Majority: โ€ข These customers are practical and seek proven products that offer clear benefits with minimal risk. 9. Create and Dominate a Beachhead: โ€ข Focus resources on one segment (a โ€œbeachheadโ€) to establish a stronghold before expanding to other segments. 10. Understand Distribution Channels: โ€ข Choose the right distribution and sales channels to effectively reach mainstream customers, adapting as needed. 11. Manage Expectations of Visionaries vs. Pragmatists: โ€ข Early adopters (visionaries) accept some flaws, while the early majority (pragmatists) expects a more refined product. 12. Offer Competitive Differentiation: โ€ข Differentiate from competitors by highlighting unique benefits that resonate with mainstream customers. 13. Shift Marketing Messages for the Mainstream: โ€ข Transition from innovative or cutting-edge messaging to practical, benefit-oriented language that appeals to pragmatists. 14. Develop Strategic Partnerships: โ€ข Form partnerships with established companies to boost credibility and reduce perceived risk for mainstream buyers. 15. Build Trust Through Customer Support: โ€ข Provide robust post-sales support to address issues and build long-term customer loyalty among pragmatists 16. Focus on Practical Benefits, Not Just Features โ€ข Highlight the solutionโ€™s practical impact on daily challenges rather than its technological sophistication 17. Leverage Early Market Success for Credibility โ€ข Use testimonials, case studies, and press to demonstrate success in the early market, attracting mainstream customers

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