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Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).

Does the competitive ness of competitive exam make it harder for products around it harder to grow via word of mouth?

BYJU’S spent ₹0 on marketing for the first few years. Word of mouth and value did the job

need an business idea which works great on word of mouth and with almost zero marketing

One word that comes to your mind when u listen to a name of a company will go with 3 company U have to write a name of a company n word for the same Infosys professional Tatas every indian house hold N medial new age enterpreuner co

A client gave 3 referrals. I closed 2 of them. They didn't see my website/testimonial, no negotiations (infact, upsold one client for an extra $500) - That’s the power of word of mouth.

𝐅𝐫𝐨𝐦 𝐁𝐮𝐳𝐳 𝐭𝐨 𝐁𝐮𝐲: 𝐓𝐡𝐞 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲 𝐁𝐞𝐡𝐢𝐧𝐝 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐂𝐡𝐨𝐢𝐜𝐞𝐬 𝙀𝙭𝙩𝙚𝙧𝙣𝙖𝙡 𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙨 Such as advertisements,word of mouth may grab the attention of consumers to look into your product. 𝙄𝙣

Only 1 in 10 Indian startups manage to secure any form of external funding. Why ? What do u think can be the reason??