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Why Indian phone Brands Couldn't Survive the Chinese Invasion? Around 2014, Indian brands like Micromax, Karbonn & Lava dominated the smartphone market. But their success was shortlived once Chinese brands—Vivo, Oppo, Mi or etc-entered India. These

Honestly, Micromax and Lava had a great run, but they got too comfortable. Chinese brands brought better supply chains and tech. It's hard to compete when you're still focusing only on 'cheap' phones.