š Grapevine Scoop: Apple Vision Pro's Quick Exit! Whoa, hold the phone! Tim is kinda cook(ed) Apple is reportedly pulling the plug on the Vision Pro by the end of 2024ātalk about a speedy exit! At $3,499, this headset just couldnāt find its groove in the U.S. market, with demand plummeting faster than you can say āTim Cook.ā š³ Looks like itās time for Apple to rethink its game plan or maybe swap out Tim for an innovator? I kinda knew a $3,500 price tag would be a buzzkill āØ My thoughts: 1) First principles matter. The core question isn't "Will people buy an expensive headset?" but "What fundamentally transforms human-computer interaction?" Apple usually gets this right. 2) Price is a red herring. When iPhone launched at $499-599 in 2007, many claimed it was DOA. The real question is value creation. Vision Pro's issue isn't the $3,499 price tagāit's that the delta between price and value isn't clear enough yet. - i could be wrong.
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