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Hey I am on Medialย โ€ขย 1y

1.Focus on premiumisation 2. Word-of-mouth marketing is the best in long term so focus on quality. Never spend too much money on marketing 3. Tell your customers a story to differentiate yourself from your competitors 4. Introduce innovation like moisture absorbing clothes 5. Focus on sustainability 6. Make your customers satisfied/delighted after shopping from your brand( Remeber the pantagonia way)

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