This is the playbook that took gym shark from 500K to 500M in just 10 years. Firstly they use Shopify for their e-commerce website. Then they use a tool called Contentful which is a content management system, this means that non developer team members can easily update the websites content. Then, they use Dynamic Yield to AB test different versions of their site layout, content navigation & pricing. This AB testing allows them to see which changes to their site convert better and drive more revenue. Algolia uses AI to give customers a more powerful search experience ensuring they’re always recommended products no matter what they’ve searched for. Nosto uses consumer data to provide a personalized shopping experience. Things like recommended products based on a customers shopping habits. Attentive allows gym shark to build and nurture SMS audience and run marketing campaigns vie mobile. You can also do the same and reach your goals. Share the value with someone who may need it.
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