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Vaibhav Lohani

Personal Branding St...ย โ€ขย 7m

Byjuโ€™s story has come to an end. To be honest, it feels sad to see an Indian-origin startup fail to meet expectations. Byjuโ€™s which was valued at 22 Billion Dollars at one point in time is not standing at Zero $. The founder says it's the investorโ€™s fault who backed out in the very instance of a setback. However, is it actually true? If we reflect on their journey it says a lot: 1. Toxic work culture, abusive language, and unachievable targets that forced the employees to pursue malpractices. 2. Students didnโ€™t get what was promised, and false expectation was set. The word spread but negatively. 3. Wasted funds on sponsoring IPL and making Shahrukh Khan the brand ambassador. I know passing judgment from far away is easier said than done, but things could have been better. Letโ€™s see what Raveendran said on insolvency: โ€œI only need to see a 1% chance to make it work. Iโ€™m not worried about what order will come. Whatever comes, Iโ€™ll find a way out.โ€ Will it revive?

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