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Vaibhav Lohani

Personal Branding St... • 6m

Byju’s story has come to an end. To be honest, it feels sad to see an Indian-origin startup fail to meet expectations. Byju’s which was valued at 22 Billion Dollars at one point in time is not standing at Zero $. The founder says it's the investor’s fault who backed out in the very instance of a setback. However, is it actually true? If we reflect on their journey it says a lot: 1. Toxic work culture, abusive language, and unachievable targets that forced the employees to pursue malpractices. 2. Students didn’t get what was promised, and false expectation was set. The word spread but negatively. 3. Wasted funds on sponsoring IPL and making Shahrukh Khan the brand ambassador. I know passing judgment from far away is easier said than done, but things could have been better. Let’s see what Raveendran said on insolvency: “I only need to see a 1% chance to make it work. I’m not worried about what order will come. Whatever comes, I’ll find a way out.” Will it revive?

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