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The idea of a micro-investing platform for gig workers certainly has merit, but there are several business challenges to consider. First, attracting users might be difficult since many gig workers may be skeptical about investing, especially with their limited income. Second, managing risk is crucial; low-income individuals often have a low tolerance for risk, so the investment strategies need to be conservative to build trust. Additionally, regulatory compliance could pose challenges, as financial services for low-income individuals are often closely monitored. Lastly, ensuring liquidity for quick withdrawals while maintaining returns can be complex. Balancing these factors will be key to making the platform successful and sustainable.
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