This guy is the beverage industry's biggest enemy.
He built a $1.4 Billion brand in 4 years using methods that would get most people fired.
Many consider him the greatest marketer on earth.
Here's his mind-blowing guide to blowing up business :
Death doesn't only happen when a heart stops beating. For waiting is death, boredom is death, despair is death, and awaiting an unknown future is also death.