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A "city guide for newspapers" in the context of Zip2 meant an online platform that helped newspapers provide local business listings, maps, and directions to their readers. Before online maps and search engines, newspapers were a primary source of local information. Zip2 digitized this by offering tools that newspapers could use to show businesses (like restaurants, shops, etc.) and their locations on a map. It was an early way to help people find local services online, like what Google Maps or Yelp do today.
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