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PRATHAM
•

Medial • 1y

What might be the possible reasons for the declination of the Celeb founded startup? Virat Kolhi ( the top Youth icon ) 's WROGN faced 29% declination and Deepika's skincare brand faced ₹25.1 Cr loss in the first 9 months of FY 24. I think it's b

https://medial.app/news/hrithik-roshans-hrx-and-katrina-kaifs-kay-beauty-witness-profit-deepika-padukones-82e-faces-massive-loss-report-or-mint-0d9081de72c99

Havish Gupta

Figuring Out • 1y

Well imo another reason for this is that today, almost all celebs and influencers got a brand.. And i don't think that aon the total spending is so much that all brands will keep on growing. If some one launchs a new brand, it may work well in first

PRATHAM
•

Medial • 1y

yea, their products are also luxurious so this breaks down to the top 0.1% of people with probably no such value proposition.

Havish Gupta

Figuring Out • 1y

not really. Most of these celeb brands products are not that costly. Some are, for eg Virat's restaurant. But rest got similar prices

PRATHAM
•

Medial • 1y

82°E , WROGN are comparatively expensive but yea not as much, I just rechecked about it.

Havish Gupta

Figuring Out • 1y

Yup, they are. But not all brands are expensive

PRATHAM
•

Medial • 1y

yea I got it 😁

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