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If you look at almost all the biggest startups (mostly from 2010 onwards), they are basically habit-changing platforms. Take these examples: Zomato: Who needs an online food ordering platform when we can just call and order food? Zepto: Who needs

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Vaibhav Bhatnagar

Building Smart Weara... • 6m

Ola really changed the game with standard pricing. Apart from a few in Mumbai, no where else was a taxi going by meter and also seldom available at your door step. Same for urban clap, lack of standard pricing but also a steady stream of jobs for plumbers etc. With Airbnb generated revenue for home owners and provided cheaper options for Travellers for long and short term stay which hotels and motels did not. Zepto and Dunzo. I agree, local market has far less priced goods.

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