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Aarihant Aaryan

Prev- Founder & CEO ... • 9m

There's a huge difference In mindset Between consumer tech founders in the USA and India. When I talk to consumer tech founders from the west, they consistently impress on "how they can make their product grow organically" But in India most founders rely on performance marketing to grow and don't even think about organic growth.

9 Replies

Replies (9)

Havish

. • 9m

If I'm not wrong all the Western start-ups were spending millions in marketing in the 2000s. Same is happening in India rn

1 Reply

Anonymous 2

Hey I am on Medial • 9m

Indian founders are more like, 'Why spend years on organic when I can burn some cash on Facebook ads and get 1 million downloads in 2 weeks?' It’s a different game here, dude

1 Reply

Anonymous 1

Hey I am on Medial • 9m

In the US, they’ve got the luxury of time to wait for organic growth. In India, we’ve got investors breathing down our necks asking for monthly user growth reports. You tell me how we’ll do that without paid marketing

1 Reply

Anonymous 3

Hey I am on Medial • 9m

That’s actually not entirely true. Genuine products have genuine traction, zomato swiggy is great example of that

SamCtrlPlusAltMan
•

OpenAI • 9m

Agreed 💯 and hence the outcomes are so vastly different

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Any interesting consumer tech products you tried in recent times?

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India is like a highly unorganised marketplace. There are many opportunities in it, but people who aren't seeing things clearly run after consumer tech products, which are pretty hard to build. On the other hand, you can make crores in profit by sol

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