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Patents VS Trademark VS Copyright We all have used or heard these words somewhere in business world but do you know the difference between them? Patents > Patents are issued for any new innovation ex - Product, Machine or Tech. > This is a legal

Why Trademarks are Champions for Sports Teams like IPL Franchises! Die-hard Cricket fan? Let's talk about how trademarks are the ultimate MVPs for your favorite teams: 1. Identity Theft? No Way! Imagine seeing your beloved Mumbai Indians called j

Your Startup’s Name is Your First Impression—Make it Count Choosing the right name for your startup isn’t just a creative decision—it’s a strategic one. Your brand name is the first thing people notice, and it shapes how they remember and trust you.

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Did you know Crocs was once denied protection for its unique design because they did ONE wrong move? Read this if you want to save your design from being copied. See You Later, Alligator! Said the Delhi High Court while rejecting the Crocs' suit aga

What's the Benefits of Trademark Registration! Registering a trademark in IP India and under the World Intellectual Property Organization (WIPO) framework provides several important advantages for businesses and startups. Under the WIPO system and

Have you created a unique code & want to safeguard it as intellectual property? Many mistakenly believe that computer codes can be protected as patents. In India, however, computer codes are protected under copyright law. By reading Sections 2(i), 2

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One of my startup clients recently faced a tough situation — after building their brand for 2 years, they found out someone else had already registered the trademark. They had to change their name, redesign everything, and lost the trust they had wo

Calling all entrepreneurs! Building a business is exciting, but have you considered how to protect your brand? We recently held a Trademark Consultation drive in Gurgaon, and guess what? Many, even in this startup boom, are unsure about Intellectua