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A recent survey conducted by LocalCircles found that 75% of India’s UPI users may discontinue using the platform if transaction fees are introduced. This highlights the immense sensitivity of consumers towards any potential charges on a service that
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Why does capturing the market matter more than anything? Let's take UPI as an example. While other UPI apps took time to build an excellent, cutting-edge product, Google Pay and PhonePe started by releasing their MVP first and later improved their
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