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Ever wonder why founders read all the right books but still make the same mistakes ? Here’s the thing: they don’t follow the basics!!! Let's break down the top 10 things every startup book covers, but most founders ignore (and later regret) on Medial: 1. Cash flow is everything, yet founders act surprised when the bank account runs dry. 2. Everyone talks about product-market fit before scaling. Still, they scale first and wonder why it all crashes. 3. "Hire slow, fire fast." Yet, somehow, wrong hires stick around too long. 4. Retention matters more than acquisition. But why focus on keeping customers when you can just chase new ones ? 5. Testing before launching feels unnecessary—until that "brilliant" idea fails miserably. 6. Founders love rigid plans, but guess what? Being adaptable is what keeps businesses alive. 7. Chasing explosive growth is tempting, but ignoring profitability is like driving off a cliff blindfolded. 8. Learn to say ‘no.’ But ‘yes’ just feels better—until the burnout hits. 9. Knowing your numbers might sound boring, but guess what’s worse? Being blindsided by a financial disaster. 10. Don’t fall in love with your product. But hey, we all know someone who fell head over heels for a product nobody wanted. These are the same lessons every startup book teaches, yet founders consistently ignore them and regret later No matter how many books you read, BASICS is MUSTTT!