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Psychology of Color is Important

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Colors don’t just decorate—they dictate decisions. Red excites hunger, blue builds trust, and green calms the mind. That’s why brands like McDonald’s use red to trigger appetite and Paytm uses blue to symbolize safety. Color psychology is silent pers
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The psychology of consumer decision-making in marketing revolves around how emotions, perceptions, and cognitive biases shape what people buy. Consumers rarely make purely logical choices; instead, they rely on subconscious shortcuts like brand trust
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