Welcome to Business Stories #3
Zomato's Case Study
■Introduction
Introduction !? ...Everybody know Zomato ;)
■Initial Phase Struggles
●Scaling: Manganing Expanding operation was a headache
●Revenue:Finding long term income sources
●Tech Issue:
😲 Another crazy Zomato marketing strategy - imagine buying someone else's order for half the price!
Here's the genius move:
• Cancelled orders? Now available at 50% off
• Offered to nearby customers instantly
• Fresh food, slashed prices
• Zero was
everyone is talking about Jaguar rebranding because of how bad the advertising was
in similar way APPLE also does -ve marketing by applying charging below the mouse
but APPLE knows everyone will talk about their mouse
how stupid the feature was and
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Chamarti Sreekar
Stealth • 3m
"Talent hits a target no one else can hit; Genius hits a target no one else can see." - Arthur Schopenhauer
0 replies4 likes
Bappa Dittya Saha
Stealth • 5m
Story of Business Genius who eventually start manipulating the Govt.
( P.S - I always seek for only the good in geniuses!)
This is how 2 min Maggi killed it's competition. There were many other brands trying to beat Maggi. But it used a genius strategy called emotional marketing strategy. They started to show ads related to emotions like some boys eating Maggi together i