Welcome to Business Stories #3
Zomato's Case Study
■Introduction
Introduction !? ...Everybody know Zomato ;)
■Initial Phase Struggles
●Scaling: Manganing Expanding operation was a headache
●Revenue:Finding long term income sources
●Tech Issue:
😲 Another crazy Zomato marketing strategy - imagine buying someone else's order for half the price!
Here's the genius move:
• Cancelled orders? Now available at 50% off
• Offered to nearby customers instantly
• Fresh food, slashed prices
• Zero was