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LIKHITH
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Medialย โขย 8m
Welcome to Business Stories #3 Zomato's Case Study โ Introduction Introduction !? ...Everybody know Zomato ;) โ Initial Phase Struggles โScaling: Manganing Expanding operation was a headache โRevenue:Finding long term income sources โTech Issue: Frequent App crashes,Slow processing time โRegulation:Navigating Complex regulations โ Market Analysis Due to lifestyle changes,internet access and convince reasons,The food delivery market has grown rapidly. Key players include Swiggy and Zomato (Uber eats previously) โ Business Model They generate revenue via โ Advertising โ Delivery Fees โSubscription (Zomato gold & Pro) โ Target audience โUraban Convience seeking people โFood enthusiasts โResturants looking to expand their reach โ Issues โRegulatory isssues around Food Safety and Labour Laws โCompetition like swiggy and Uber eats โHigh operational cost and inadequate profits โAims to deliver max Customer Satisfaction โ Numbers โ2019: Revenue โน1,397 cr | Loss โน1,001 cr โ2020: Revenue โน2,604 cr | Loss โน2,385 cr โ2021: Revenue โน1,994 cr | Loss โน816 cr โ2022: Revenue โน4,192 cr | Loss โน1,222 cr โ2023: Revenue โน7,079 cr | Profit โน351 Cr๐ค โ Future Statergy โInternational Expansion โOther sectors like grocery delivery โMore Profit focus Like and follow for the efforts.๐ซก
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