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LIKHITH
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Medial • 10m
Welcome to Business Stories #3 Zomato's Case Study ■Introduction Introduction !? ...Everybody know Zomato ;) ■Initial Phase Struggles ●Scaling: Manganing Expanding operation was a headache ●Revenue:Finding long term income sources ●Tech Issue: Frequent App crashes,Slow processing time ●Regulation:Navigating Complex regulations ■Market Analysis Due to lifestyle changes,internet access and convince reasons,The food delivery market has grown rapidly. Key players include Swiggy and Zomato (Uber eats previously) ■Business Model They generate revenue via ● Advertising ● Delivery Fees ●Subscription (Zomato gold & Pro) ■Target audience ●Uraban Convience seeking people ●Food enthusiasts ●Resturants looking to expand their reach ■Issues ●Regulatory isssues around Food Safety and Labour Laws ●Competition like swiggy and Uber eats ●High operational cost and inadequate profits ●Aims to deliver max Customer Satisfaction ■Numbers ●2019: Revenue ₹1,397 cr | Loss ₹1,001 cr ●2020: Revenue ₹2,604 cr | Loss ₹2,385 cr ●2021: Revenue ₹1,994 cr | Loss ₹816 cr ●2022: Revenue ₹4,192 cr | Loss ₹1,222 cr ●2023: Revenue ₹7,079 cr | Profit ₹351 Cr🤑 ■Future Statergy ●International Expansion ●Other sectors like grocery delivery ●More Profit focus Like and follow for the efforts.🫡
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