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Ravi Ranjan

Stealth • 3m

Give the past Example of an Entrepreneurship where Product was the best in the market but yet the Business failed due to bad marketing or operations ??

Anonymous

Anonymous 4

Stealth • 3m

One classic example is Betamax by Sony. Betamax was considered superior in video quality compared to its competitor, VHS. However, despite being technically better, Betamax lost the home video format war in the 1980s. The failure wasn’t due to the product itself but to poor marketing and strategic decisions. Sony’s refusal to license Betamax technology to other manufacturers and their shorter recording time (compared to VHS) resulted in VHS becoming more popular, eventually leading to Betamax's failure. It was a lesson that even the best product needs strong marketing and strategic operations to succeed

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