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Finding Product-Market Fit: Two Winning Approaches! Do you start with a product and find the right customers or choose customers first and build for them? Explore these two strategic paths to achieve the perfect product-market fit!

Hi there! My team and I are developing a quick commerce platform, and I’m looking for advice on how to achieve product-market fit specifically for the Indian market. Additionally, what metrics should we use to determine if we’ve successfully achieved

D2C Brands Reshaping The Indian Consumer Market

#1: Consumer Insights The basic requirement for understanding Consumer India is to recognize that there are no simple algorithms to segment it. It is the methodological nuances that allow one to get at the heart of this opportunity. If you can unders

Breakthrough consumer products in the last 20 years. Why do Indians suck at making any consumer product successful ?

Validate Market Fit Before Going All In Building the product is thrilling, but I learned early on that I needed to validate its market fit. Would people actually pay for this? I ran small pilot programs, asked for feedback, and ensured the product h

What gives a gut about product market fit ?

10 magic metrics indicating a consumer tech startup probably has product/market fit: This is one of the best lists I have found on the internet. And no surprise, its from Andrew Chen. "Of course, hitting these metrics is hard. Very hard. But it’s

Indian users don’t pay is now outdated. This article proves that there is hope for consumer internet.

Would an increase in pitches for consumer apps on Shark Tank inspire more Indian entrepreneurs to build apps?