> be Duolingo
> post tweet saying your mascot died
> mention Dua Lipa at the end (they sound similar)
> get 69M views on statement
> get a Dua Lipa quote-tweet
> big brands like Netflix and Halo quote-tweet
> search interest hits all-time high
> post
TIL a few things about the twitter algorithm and it might surprise you.
A user clicking on your tweet & staying there for >2 min is weighted 22x more than them just liking your tweet.
If they click into your profile through your tweet & likes/repli