Kya aapke shopping me temu hai ? These two Chinese e-commerce giants are taking the market by storm with ultra-low prices, often undercutting competitors by 50% or more. Whatโs their secret sauce? - Temu is on track to hit $16B in revenue in 2024. Yes, thatโs just their first full year. - Shein is ready to go public, aiming for a jaw-dropping $90B valuation. But their rapid rise is leaving traditional retailers scrambling: - Jane.com had to shut down, citing it was "impossible to compete on price." - Etsy's CEO blames them for skyrocketing ad costs. - Gap admits Shein is taking a bite out of their customer base. The ultra-fast fashion modelโadding hundreds of new items dailyโmakes it tough to keep up. And as they dominate on price and speed, traditional retailers are struggling to compete. So, whatโs next? Some analysts argue itโs not just Temu and Shein causing retailersโ woes. Businesses need to rethink their strategy beyond just price: - Invest in customer experience - Build stronger brand loyalty - Offer unique, curated products Matching these e-commerce giants on price alone? Thereโs little hope
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