They’re terrified of missing the next big thing, so they’ll throw billions at anything with a fancy buzzword. SSI? Sounds like a futuristic pipe dream, but hey, $1B down the drain if it fails.
The Types of Marketing That Actually Matter
Most marketing advice is a waste of time.
They’ll throw buzzwords at you—growth hacking, viral marketing, omnichannel—but no one tells you what actually works.
Here’s the breakdown:
1. Digital Marketing