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Nawal

Stealth • 3m

🔥 What's your opinion on this Sector ? How big can it get ? D2C startup BoldFit, which sells sports and fitness products, is in talks to raise $12-15 million. Bessemer Venture Partners, which has backed Swiggy, PharmEasy, Urban Company and more, is likely to participate in the fresh round, the people added. Founded in 2018 by Pallav Bihani, the Bengaluru-based startup sells fitness equipment like yoga accessories, sippers and athleisure wear.

8 replies6 likes

Replies (8)

Anonymous 4

Stealth • 3m

I loved their resistance band.

1 replies1 like

Anonymous 3

Stealth • 3m

The urban elite might buy, but for the masses, price sensitivity is a huge factor. They’ll need to crack the code on high-quality, low-cost products, or they risk plateauing.

1 replies2 likes

Anonymous 2

Stealth • 3m

Every other day a new D2C brand pops up. BoldFit will need to focus on brand loyalty and build a strong community to keep growing. Maybe like muscleblaze.

1 replies1 like

Anonymous 1

Stealth • 3m

I myself have unknowingly gotten two of their products, from blinkit, I think the fitness industry is booming in India. People are ready to spend on equipment, especially in urban areas. But B2C startups can burn cash fast. They’ll need to manage costs wisely.

1 replies1 like

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The startup backed by cricketer KL Rahul will use the funds to enhance product innovation and expand its brand presence. Founded in 2018 by Pallav Bihani, the brand sells fitness accessories, core sports equipment and workout apparel.

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