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Why UPI will always be free for Users :- In my last post where I decoded revenue model of UPI payment platforms like PhonePe and GPay, many of you expressed concern that "soon they will charge money per transaction" However that is not the case. Le

It’s a classic trap model. Get everyone used to free stuff, then make money elsewhere. UPI platforms are no fools; they’re playing the long game. Ads, cross-sells, premium services – that’s where the money is