Back

Will you buy Bournvita if it's sold in a toilet cleaner bottle? No, right? That's because Bournvita isn’t meant to be in a toilet cleaner bottle. The same applies to careers: not every child is meant to be an engineer, and each child has unique ta

This is exactly the kind of campaign we need in India. It highlights the ridiculousness of forcing children into careers they have no interest in, just like putting Bournvita in a toilet cleaner bottle