Figuring Out • 10m
Will you buy Bournvita if it's sold in a toilet cleaner bottle? No, right? That's because Bournvita isn’t meant to be in a toilet cleaner bottle. The same applies to careers: not every child is meant to be an engineer, and each child has unique talents and interests. This was the Bournvita's viral campaign, which used the idea of "Forced Packs" to illustrate that just as forcing a product into an inappropriate container is wrong, forcing kids into specific career paths is wrong too. What do you think?
I'm a pro medialist • 4m
The Shutdown of Bowery Farming: A Case Study in What Went Wrong Bowery Farming, once a celebrated innovator in the vertical farming industry, has ceased operations as of late 2024, marking the end of a journey that began with high promise and a valu
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