Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).
Purple Cow Marketing:
Creating a unique, memorable, and daring product (or brand) that stands out in a crowded marketplace — ensuring it captures attention and drives organic word-of-mouth promotion.
How to Market Your Business on a Budget
• Utilize social media platforms effectively
• Offer valuable content that engages your audience
• Partner with influencers or other brands for cross-promotion
• Use email marketing to keep customers inform
