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What I've learnt in past 6 months since my new startup established is: → Remember, if your marketing isn’t solving problems, it’s just an elaborate napkin doodle → Success is like a unicorn—everyone’s chasing it, but few realize it’s a product of

→ Great marketing won’t fix a bad product. → Not everyone is your customer. → Viral campaigns are often flukes. → Content quality trumps quantity. → Authenticity beats flashy tactics. → Customer feedback is gold. → Trends die quickly; fundamentals la

#Deepdive: Zepto’s soaring valuation is driven by its meat biz 💰🚀 Strange that hardly anyone’s talking about it. No doubt, most people don’t get it. So, let’s deep-dive and break down! .. Zepto was recently valued at $3.6bn (though the pre-mone

Unlocking Brand Growth: Practical Steps for Making Your Brand Unforgettable Building a brand that people remember doesn’t happen by accident. While we often talk about the power of customer loyalty, true brand growth comes from expanding reach, acce

The Power of Simplicity in Business: Less is More In a world full of complexities, simplicity often gets overlooked. But the truth is, simplicity can be a game-changer for your business. Here’s why: 1. Clear Messaging Wins: The simpler your message,

Why People Don’t Actually Buy From You: The Key Reasons and How to Fix Them Let’s face it—why do people not buy from your business? A recent study found that most businesses struggle to convert visitors into customers, and it boils down to two major

What Makes a Sales Funnel Effective: Key Elements Every Entrepreneur Should Know Building a sales funnel isn’t just about pushing customers toward a sale. It’s about guiding them through a carefully crafted journey, earning their trust, and making t

India's favourite sport is writing exams, and there are 60 million test takers every year, who write one or more exams. These test takers cumulatively spend $100 million on registration fees. There are 70+ government/entrance exam categories, and

Is India Betting on the Right Fuel? Elon Musk Thinks Not. The Government of India is making bold moves, transitioning from fossil fuels to green hydrogen. But Elon Musk, the EV pioneer, isn’t convinced. He’s called hydrogen cars “mind-bogglingly stu