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What I've learnt in past 6 months since my new startup established is: → Remember, if your marketing isn’t solving problems, it’s just an elaborate napkin doodle → Success is like a unicorn—everyone’s chasing it, but few realize it’s a product of

→ Great marketing won’t fix a bad product. → Not everyone is your customer. → Viral campaigns are often flukes. → Content quality trumps quantity. → Authenticity beats flashy tactics. → Customer feedback is gold. → Trends die quickly; fundamentals la

#Deepdive: Zepto’s soaring valuation is driven by its meat biz 💰🚀 Strange that hardly anyone’s talking about it. No doubt, most people don’t get it. So, let’s deep-dive and break down! .. Zepto was recently valued at $3.6bn (though the pre-mone

Unlocking Brand Growth: Practical Steps for Making Your Brand Unforgettable Building a brand that people remember doesn’t happen by accident. While we often talk about the power of customer loyalty, true brand growth comes from expanding reach, acce

The Power of Simplicity in Business: Less is More In a world full of complexities, simplicity often gets overlooked. But the truth is, simplicity can be a game-changer for your business. Here’s why: 1. Clear Messaging Wins: The simpler your message,

India's favourite sport is writing exams, and there are 60 million test takers every year, who write one or more exams. These test takers cumulatively spend $100 million on registration fees. There are 70+ government/entrance exam categories, and