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Sagar Anantwar

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SimpliFin • 9m

Blunder or Masterstroke? - Zomato's acquisition of Paytm's entertainment and ticketing business for Rs 2,048 crore When Zomato bought Blinkit, everyone was of the opinion that it was a mistake, but it turned out to be a masterstroke. But, is the Paytm deal a mistake or a masterstroke? My Thoughts: 🤝 Why Blinkit was a success - Quick commerce was growing fast - Blinkit was a standalone product (then and even now), so userbase remained the same - With Blinkit, Zomato got not only the technology but also the operations, marketing, and brand 🔴 Why Paytm ticketing business could be a mistake - Currently integrated within Paytm's core app, not a standalone product - Zomato can't leverage the existing userbase, people will need to download a new app - Zomato can't leverage the existing marketing and brand of the product - Operations can be leveraged but is it worth Rs 2,048 crore? - Developing a new product could have been cheaper with Zomato's existing tech team What do you think?

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Anonymous

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Vijay after selling the ticketing business! Trying to simplify paytm's offering? Would this be a good move?

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Agrit Tiwari

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Last weekend, I went to Zomato x Blinkit. iOS ketchup. It was fun.

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Anonymous

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Anyone know about this. What Zomato is planning to do will it become successful like a blinkit. #zomato #Blinkit

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Its very interesting to see how businesses expand their horizons! As a big time foodie i feel this is a masterstroke by zomato! What are your thoughts?

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