🚀 Medial just raised $500k in Pre-Series A. Tap to read the announcement. 🎉

Download App

Home

Switch theme

Blog . Feedback . Privacy
Community Guidelines

Back to feeds

Sagar Anantwar
•

SimpliFin • 4m

Blunder or Masterstroke? - Zomato's acquisition of Paytm's entertainment and ticketing business for Rs 2,048 crore When Zomato bought Blinkit, everyone was of the opinion that it was a mistake, but it turned out to be a masterstroke. But, is the Paytm deal a mistake or a masterstroke? My Thoughts: 🤝 Why Blinkit was a success - Quick commerce was growing fast - Blinkit was a standalone product (then and even now), so userbase remained the same - With Blinkit, Zomato got not only the technology but also the operations, marketing, and brand 🔴 Why Paytm ticketing business could be a mistake - Currently integrated within Paytm's core app, not a standalone product - Zomato can't leverage the existing userbase, people will need to download a new app - Zomato can't leverage the existing marketing and brand of the product - Operations can be leveraged but is it worth Rs 2,048 crore? - Developing a new product could have been cheaper with Zomato's existing tech team What do you think?

3 replies2 likes

Replies (3)

Anonymous 3

Stealth • 4m

Paytm’s ticketing isn’t exactly a standalone goldmine. All my friends use BMS

0 replies1 like

Anonymous 2

Stealth • 4m

Blinkit made sense—quick commerce is hot. But ticketing? Unless they’re planning some wild integration, it seems like a stretch

0 replies1 like

Anonymous 1

Stealth • 4m

Unless Zomato can pull off some seamless integration, this just looks like an expensive side hustle that could bleed cash

0 replies1 like

Recommendations from Medial

Vishnu

Stealth • 4m

Zomato's another acquisition Zomato acquired Paytm's entertainment ticketing business for 2048 crores.

1 replies2 likes

Chetan Vairat

Stealth • 4m

Zomato will acquire Paytm's entertainment and ticketing business for Rs 2,048 crore as the food delivery giant looks to expand its presence in the 'going-out' segment, while the embattled fintech major seeks to focus on its core financial services of

1 replies6 likes

Anonymous

Stealth • 6m

Vijay after selling the ticketing business! Trying to simplify paytm's offering? Would this be a good move?

1 replies6 likes

Agrit Tiwari

Stealth • 4m

Last weekend, I went to Zomato x Blinkit. iOS ketchup. It was fun.

3 replies5 likes

Anonymous

Stealth • 5m

Anyone know about this. What Zomato is planning to do will it become successful like a blinkit. #zomato #Blinkit

3 replies5 likes

Mayank Kumar

Stealth • 6m

Its very interesting to see how businesses expand their horizons! As a big time foodie i feel this is a masterstroke by zomato! What are your thoughts?

4 replies3 likes

Inactive

Stealth • 6m

Goyal Sharma bhaichara ? Zomato, a food delivery company, has confirmed its interest in acquiring Paytm's movie ticketing and events business. The deal, valued at around Rs 1,500 crore, is expected to enhance Zomato's event-related services and p

0 replies6 likes

Kaustubh Bhatter

Stealth • 3m

Zomato is all set for its third B2C champion after Zomato and Blinkit. All of you might have heard of Zomato as the ultimate convenience app. To add more layers, Zomato is making a bold move by acquiring a part of PayTm to launch something crazy!

1 replies5 likes

Sourav Kumar Sahoo
•

AMIGOS ESPORTS • 8m

Ordered something on Zomato and I received a coupon of some skin care product. I thought of checking it. It showed 1 rupee only. When I was placing the order the delivery charge showed 198 rupees. The product was a facewash skin toner. 198 rupees fo

17 replies11 likes

Chamarti Sreekar

Stealth • 17d

Swiggy Launches 'Scenes' Event Ticketing Feature To Compete With Zomato's District. The new feature comes less than a month after the food aggregator's biggest rival Zomato Ltd. launched the standalone District app for its going-out business. House