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Sagar Anantwar

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SimpliFin • 11m

Blunder or Masterstroke? - Zomato's acquisition of Paytm's entertainment and ticketing business for Rs 2,048 crore When Zomato bought Blinkit, everyone was of the opinion that it was a mistake, but it turned out to be a masterstroke. But, is the Paytm deal a mistake or a masterstroke? My Thoughts: 🤝 Why Blinkit was a success - Quick commerce was growing fast - Blinkit was a standalone product (then and even now), so userbase remained the same - With Blinkit, Zomato got not only the technology but also the operations, marketing, and brand 🔴 Why Paytm ticketing business could be a mistake - Currently integrated within Paytm's core app, not a standalone product - Zomato can't leverage the existing userbase, people will need to download a new app - Zomato can't leverage the existing marketing and brand of the product - Operations can be leveraged but is it worth Rs 2,048 crore? - Developing a new product could have been cheaper with Zomato's existing tech team What do you think?

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Vishnu

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Zomato's another acquisition Zomato acquired Paytm's entertainment ticketing business for 2048 crores.

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Chetan Vairat

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Zomato will acquire Paytm's entertainment and ticketing business for Rs 2,048 crore as the food delivery giant looks to expand its presence in the 'going-out' segment, while the embattled fintech major seeks to focus on its core financial services of

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Agrit Tiwari

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Last weekend, I went to Zomato x Blinkit. iOS ketchup. It was fun.

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Anonymous

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Anyone know about this. What Zomato is planning to do will it become successful like a blinkit. #zomato #Blinkit

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Mayank Kumar

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Its very interesting to see how businesses expand their horizons! As a big time foodie i feel this is a masterstroke by zomato! What are your thoughts?

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Goyal Sharma bhaichara ? Zomato, a food delivery company, has confirmed its interest in acquiring Paytm's movie ticketing and events business. The deal, valued at around Rs 1,500 crore, is expected to enhance Zomato's event-related services and p

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Zomato is all set for its third B2C champion after Zomato and Blinkit. All of you might have heard of Zomato as the ultimate convenience app. To add more layers, Zomato is making a bold move by acquiring a part of PayTm to launch something crazy!

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