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Imagine you tirelessly work all day long and someone wake you up at 1 o'clock in night and force you to do your work... And this will happen about 3 to 4 times a week to you & this trend will continue throughout your life. what would be your reactio

Welcome to OUT OF THE BOX MARKETING ! EP= 13 (Mcdonalds India) Imagine ordering a BigMac but receiving a McFlurry instead. Read it out. The Lok Sabha elections (April 2019) were held in India, and McDonald's came up with a marketing strategy. It

Need cofounder, from Kolkata will be best,the idea is:-Imagine teens confidently saving for his dream house,not just the next in-app purchase. Picture families sleeping soundly, debt-free. FinSavvy makes this reality by bringing financial guidance to

Imagine this: 2018: Your husband and you bootstrap a beauty & personal care biz with Rs 3cr investment. 2021: You sell 51% majority to Nykaa for Rs 97cr .. You leverage Nykaa’s distribution power in the next three years and grow the brand 9x in r

Reflections on PR Stunts by CEOs I want to share my thoughts on some recent PR stunts that have left me feeling a bit disappointed. Take Deepinder Goyal, for instance, delivering food with his wife in #Zomato uniforms. While I understand the intenti

Last year when I was in Bangalore, I met pretty famous, well-accomplished, and highly insightful founders, one of the questions that I kept asking everyone is How do you validate an idea or how do you know if something will work or not? The reason

Today’s post isn’t your typical business post, but it’s something you can apply both in business and in life. So here’s the thing: I’ve met a lot of incredible people —people with a mindset that’s even better than mine. And you know what? Every time