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Ego Marketing: How to Use Pride to Power Your Brand Everyone likes to feel important, and that’s where ego marketing comes in. It’s about tapping into the human desire for recognition, validation, status and belonging. Here’s how it works: 1. Highlig

In India, where word-of-mouth is powerful, making your customers feel like heroes can turn them into brand ambassadors. But don’t rely on ego alone—your product needs to deliver.