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One business model that's been going viral for quite a while on Instagram now is the freewater.io or freepani.io one. And it's annoying. It's only merit is the fact that it's a concept that's quite new. But novelty is all it's got. I feel like it

This is interesting. Those who can afford the items on ads, can afford water. Those who cant afford water, cant afford the products on ad. Can only work in places where there's water scarcity