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One business model that's been going viral for quite a while on Instagram now is the freewater.io or freepani.io one. And it's annoying. It's only merit is the fact that it's a concept that's quite new. But novelty is all it's got. I feel like it

Targeting middle-class and wealthy consumers with free water feels tone-deaf. They don’t need free water, and the lower classes, who do, aren’t even part of the equation.