Retail media is rapidly transforming the landscape, with major retailers like Amazon launching their own advertising platforms and raking in millions. McKinsey predicts that by 2026, this sector could add $1.3 trillion to enterprise values in the U.S. alone, with profit margins as high as 70%. As retail media continues to grow, it's important to understand the opportunities and challenges it brings. The future of retail is not just about selling products—it's about owning the advertising space too. #RetailMedia #Ecommerce #Advertising #McKinseyInsights
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