Stealth • 4m
The subscription-based model for food services seems like a promising business idea at first glance Surya, but the question arises: why would consumers commit to a subscription when there are more flexible, on-demand alternatives? The challenge lies in catering to the diverse needs of users, including their taste preferences, budget constraints, and ever-changing choices. With applications like Zomato, UberEats, Blinkit, and Swiggy dominating the market, offering a vast range of cuisines at various price points, consumers already have the flexibility they need without being locked into a recurring payment. These platforms boast millions of daily active users, and according to a 2023 report by Statista, Swiggy alone had over 24 million monthly active users in India, reflecting the immense trust and convenience these platforms provide.Moreover, with the rise of personalized diet services like EatSure, which tailors meals to individual dietary requirements, the need for a one-size-fits-
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