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While watching Paris Olympics and Cheering for India, you come across this ad from JSW. Ever wordered what goes in the back-end legally? Here's your guide to the contracts needed ror an Olympic-themed ad: 1. IOC Agreement: Navigate strict Olympic IP Rules. 2. Athlete Endorsements: Negotiate individual deals. 3. Music License: Securing rights for the soundtrack. 4. Location Agreement: Permission for filming spots. 5. Production Contract: Define deliverables with your agency. 6. Talent Releases: Cover non-athlete appearances. 7. Media Placements: Arrange ad spots, respect sponsorship rules. 8. Personality Right Agreement: Using the voice-over, if any. In this ad's case it seems like they have Ajay Devgn's voice-over. 9. Trademark Clearance: Avoid infringement issues. Key Challenges: - Olympic symbol usage restrictions - Balancing IOC regulations & athlete contracts - Intl Copyright Compliance - Coordination of multiple agreements - Coverage of diff jurisdictions