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An organised and digitalised b2b is a market that need to be addressed in india

B2b and B2c are completely different by work process B2b - can be tier 2 or tier 3 but as you go lower level you are completely dependent on other companies (tier 1 ) although you don't need direct marketing you go by making relation with other businesses and but can be easily replaceable as you don't have special existence in market..(tier 1) companies put lot of pressure on their suppliers according to demand.. B2c - challenge starts with making place in already existing market ,tough competition and yes it's defficult to reach/market your product at personal level than buisness level

If I already have a niche, I’d go for b2b, then its not that difficult to get a client.

If you have a solid product, and there a need for it, be it b2b, or b2c what matters is getting the eyeballs