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Mind Games: The Decoy Effect 🧠💡 Ever feel like a third option makes one of the original choices suddenly more appealing? There's a reason for that: the Decoy effect! Here's how it works: ⭐ Imagine you're choosing a phone plan: * Option A: 2GB

What Founder's can Learn from Zepto's Mistake ? 🔍 Zepto grew fast. Too fast. But it’s not just their story — it’s a warning for all of us. Show customers your concept, don't play dirty games which can make you loose loyal customers. 🚨 Don’t Ign

Left the Bajaj legacy, lost his co- founder and built a 34,000 CR company. 1. After completing his master's degree in Business Administration in the USA, Anurang Jain returned to India but got critical advice from his uncle, Rahul Bajaj, of the Baja

Behind every sales - #1 Old Spice "The Man Your Man Could Smell Like" Campaign Founded in 1937, Old Spice has been one of the iconic brands in the American grooming industry. It ruled the bathroom shelves for decades, but that didn’t last. In

Top News of the Day: 1. OpenAI and its investor Microsoft internally defined AGI as an AI system that could generate at least $100 billion in profits for the startup 2. Zoho CEO Sridhar Vembu has said that Indians need to develop "deep capabilities

Meet the man who turned a cooking oil into a 300,000 CR IT company. 1. In 1966, Azim Premji suddenly came to India because of his father's untimely death. At 21, Azim had to run his hydrogenated cooking oil business - Western Indian Vegetable Produc

Top news of the day: 1. Abu Dhabi-based G42 and French startup Mistral AI have partnered to develop next-generation AI platforms and infrastructure 2. Elevation Capital sold 21.5 lakh shares in Ixigo's parent company, Le Travenues Technology, for R