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Godrej vs Dettol So untill now, you all would be aware of the Powder Handwash launched by Godrej. For those who don't, it's basically just usual Handwash refill but it's just in a powder form (similar to tang). So tou just have to add water and it

This is Marketing 101, folks! Godrej may have innovated, but Dettol has brand equity. It's not just about the product; it's about the trust and associations people have with the brand.