> Be Zepto
> Launches Relish, a meat brand
> Hits ₹500 Cr ARR in a month
> Meanwhile, Licious, a 10 y/o brand was doing ₹700 Cr revenue
> Makes everyone think that Zepto is gonna kill Licious
> Waits few months
> Partners with Licious to sell thei
This is a novel and interesting initiative . This might set apart Swiggy from Blinkit and Zepto who are ahead in the game at the moment.
1 Reply
Jatin Bansal
Learner • 1y
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