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Ola’s Masterplan Isn’t Cabs—It’s Control Everyone thinks Ola is a ride-hailing company. But that's just the entry point. Ola isn't in the transport business. It's in the infrastructure game—digital and physical. Step 1: Start with Movement Ola d

It’s a disaster if the news about Bhavish transferring “OLA” brand IP to his personal family office is true. You see, in 2019, when Ola Electric had been hived out of Ola Cabs, the new entity had signed a deal with Ola Cabs parent (ANI Technologies)

So after 15 years of burning over ₹30,000 Cr in cab hailing, Uber (and Ola) are now finding out that Cabs don't really work in India. Uber says "three out of every five trips in India are now on two and three-wheelers". Well. No shyt, Sherlock. You

Founded in 2016 by three friends, Rapido wasn’t even supposed to be a bike taxi service. It started as a logistics company called “The karrier,” but they soon had the realisation: India has 75% of its vehicles as two-wheelers, and no one’s using them

How a ₹60 Bike Ride Disrupted Billion-Dollar Giants like Ola & Uber? While Ola and Uber fought for dominance in India's metros, Rapido quietly conquered Tier 2 and 3 cities with one simple idea: affordable, fast, and reliable bike taxi's. Here’s ho

A Marketing Masterclass From a Roadside Petrol Pump. ⛽ I saw a picture of a simple, handwritten sign outside a petrol pump on the Jharkhand-Bihar border, in a news article. It's probably the most brilliant piece of marketing I've seen all year. 💡

Blinkit’s Mic Drop: First Groceries, Now 10-Minute Ambulances! Remember in 2021, when everyone roasted Blinkit for delivering groceries in 10 minutes? People were like, “We don’t need groceries that fast—how about ambulances instead?” Well, guess w

Top News of the Day: 1. Jio In Talks To Use Meta’s VR Software For A Potential VR Device 2. Japanese investment conglomerate SoftBank is exercising caution as it faces market volatility after investing heavily from its Vision Fund. 3. Star India,

Day4 - Value Proposition: How to Build Value and What You Truly Sell 🤔 ⚠️ Most startups don't fail because their product doesn't work - they fail because no one values what they've built. Every startup begins with an idea. But customers don't buy