Reliance Communications: Advertising Strategy & Effectiveness š
1. Core Strategy :
-Mass Appeal : Focused on affordability + accessibility for all income groups.
-Taglines That Stick : āHar Indian ka phoneā ā Emotional connection with the masses.
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Aditya Arora
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Faad NetworkĀ ā¢Ā 3m
Launched the first Color TV in India and built a 20,000 CR famous TV company of the 90s.
1961 - TP Gopalan Nambiar (TPG) signed a deal to acquire the defunct British Physical Laboratories to establish an electronics company. BPL limited was born. š
If you told me a year ago that I'd be hosting an event, I would have laughed! š
But guess what? Yesterday, I did just that with eChai Ventures at Provyz Co-working!
Sharing the stage with brilliant minds like Bhautik, Harshil, Shraddha, Radhika, a
