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ONE INTERESTING OBSERVATION SERIES DAY #7 Retail lending in India is heavily concentrated in Metro and Tier-1 cities due to limited reach in other areas. This opens up a significant market opportunity for digital lenders. With 65% of the populatio
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The concentration of retail lending in Metro and Tier-1 cities means there's a huge underserved market in semi-urban and rural areas. If digital lenders can tap into this segment, they could see significant growth while also contributing to balanced
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