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How facebook started ? How it took over social media market ? Facebook's User Acquisition: A Masterclass in Digital Growth How did a college dorm project become a global phenomenon? Let's break it down: ➪ Start small: Focus on a niche (college students) and solve a real need. ➪ Create FOMO: Expand gradually, making each new addition feel exclusive. ➪ Open the gates: Once the buzz is strong, welcome everyone to the party. ➪ Make it sticky: Design features that keep users coming back for more. ➪ Leverage data: Use insights to improve the user experience (and yes, ads). ➪ Innovate or acquire: Stay ahead by developing new features or buying promising startups. ➪ Never stop growing: Constantly explore new markets and technologies. The result? A platform connecting billions across the globe. Not too shabby for a Harvard side project, eh? What's your take on Facebook's journey? Any lessons we can apply to our own ventures? PS: do you use Facebook ?

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