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AprameyaAI • 1y

1. Div buying habits across regions, income levels, and demographics, influenced by price sensitivity, brand loyalty, family/peer influence, and e-commerce. 2. Freq small purchases from local markets for essentials, shift to planned, larger purchases for non-essentials due to modern retail and e-commerce. 3. Pay capacity ranges from low-income to affluent, with avg on essentials varying from ₹100 to ₹500+, influenced by festivals, weddings, and major life events. 4. Diverse population with varying preferences and requirements, needing tailored products and services. 5. Routine purchases for daily essentials, with needs varying by location, income level, and lifestyle. 6. Diverse tastes and preferences across regions and demographics, with advantages of a large, growing customer base and rising middle class. 7. Price sensitivity and demand for value-for-money offerings, with accessibility and availability issues, especially in rural areas. Contd....

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